Von's ✏ Chew: ADVERTISING: WEEK 06

Week 6 : 13 February - 15 February 2017

B.Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Lecture

This week, Mr Vinod had taught us about the influence of advertising which include with :-

socio-cultural
Economic
Political
Ethical factor

In this lecture, it discuss that the culture have its own influencing way to influence the people to accept the norm of the other culture. For an example, the influences of MTV Western dressing style were successfully influenced the Malaysian traditional dressing style after the MTV had launched in market. Besides that, economic factor are also one of the factors too due to the products that we using nowadays are mostly imported from the other country. So, if there is an economy closed down or stopped imported the products that we daily used, the people will have a trouble in surviving. With this factor, we are clearly see that the medium of the advertisement are important that it can affect people through different medium. After the lecture, Mr Vinod also checked for our progression for our project of Playsafe condom ads.

Instruction

Mr Vinod show us on how to file our document in clear sheet by showing it through senior work. And he require us to have module outline, cover page for each section, in-class exercise, brand and product insight, media strategies and final project in our file.

In-class Exercise

None

Research Progress

Based on previous artwork that shown to Mr Vinod that comment, and I had fix and make some improvement. The images selection that I had chosen for this time are not that explicit compare as before. Here are the list of images that I had chosen and the file are fixed.

Image 1.0 Artwork progress 1

Image 2.0 Artwork progress 2

Image 3 Artwork progress 3

After Mr Vinod check the artwork in this week, he commented on replacing the name of "visually" to other name, due to "visually" are not that workable in this Playsafe Condom campaign Ads. Next, he also ask me to have a consistency layout in the alignment, by centralise everything. Furthermore, he also ask me to put all artwork in the actual size that I had chosen for my media used such as Facebook Newsfeed Ads post, Magazine and Web banner in Facebook. With all the things that mentioned from Mr Vinod, I started to fix it and show it to him in next class.

On 15 February, I had fix my file according to what Mr Vinod requested. So for Image 3, I decided to place the Playsafe condom ads through magazine with the layout size of 440(H)mm * 291(W)mm, while for Image 2.0, I use it as sidebar advertisement in Facebook with the size of 350px(W) * 250px(H). And for the last placement of Playsafe Condom Ads which is Image 1.0, I decided to place it through the Facebook post with the size of 700px(W)*700px(H). Beside of deciding which artwork place in different media used, I also centralise the layout arrangement of the artwork by placing the logo at the bottom middle of the artwork. Here are the list of artwork that I had fixed after received the comment from Mr Vinod during last class.

Playsafe Advertisement campaign for magazine.

size : 440(H)mm * 291(W)mm