ADVERTISING: WEEK 04

Week 4 : 23 January-25 January 2017
B.Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Lecture

In this week, Mr Vinod had thought us about the advertising message and the choice of media. These lecture is is cover about 5M's which is :-

• Market
• Money
• Media 
• Mechanic
• Methodology

With this 5M's which had taught and discuss by Mr Vinod during class, we have to base on our understanding from this lecture and using the research data information from Project 2 which is Brand and Product Insight to come up a method and type of media to advertise Playsafe Condom products. There are several media that we can use to advertise the product, which is through social media such as:

• Instagram
• Facebook Page
• Web Banner in Spotify, Youtube, website and etc
• Youtube

Besides that, we also can use the traditional way to advertise the products which in printed media form. For an example, the advertisement can place on top of public transport, Magazine Cover, poster and others more. And so, We had learned about the mix media of digital and old way of media to advertise the products. Through this 5M's, we are required to come up with the solution of where to the ads, which media should use to advertise the ads, how often the ads are going to shown up, how many ads we need to provide for Playsafe Condom ads, and with all this question, we need to analyse and choose which media and the method that will bring up the most effective and less-cost to advertise the products.

Instruction 
None

In Class Exercise

Moreover, Mr Vinod also distribute our in-class exercise in this week and we are require to based on the image below and find out what are the SMP, Creative Idea, Strategy and the target Audience from this ads.

Dairy Champ ads in 2017

Based on my own perspective view, this are the understand that I based on this ads. 

SMP: Makhota Untuk Ais Kacang

Creative Idea: They using the local famous artist to promote this ads based on the characteristic of the outfits that Dato Seri Vida. She like to wear pink and the crown for her daily outfit, and with this unique style, and it slowly turn into her unique signature outfit in Malaysia. The Image below will show the outfit of Datum Seri Vida worn.

Dato Seri Vida

Strategy: Used well known people or artist to merging it with Malaysia well known local food.

Book of the weeks

Name: Advertising Communications & Promotion Management

Research progress

In this week, I had show all my sketches that for Playsafe Condom Ads to Mr Vinod and most of them, he comment that there is lack of thin element until I show one of the sketches and the concept idea to Mr Vinod.

The concept idea that I had used are refer to DR  Propolus. This concept was using an image, and did a a doodle on top of the images. Image below will show the references concept of Dr propopus.

After discuss the concept idea of using Dr propolus, Mr Vinod accept my idea and ask me to start a rough digital sketch and show him for the upcoming following week.