ADVERTISING: WEEK 07

Week 7 : 20 February - 23 February 2017
B.Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Lecture
None

Instruction
Exercise Individual work brief
Project 1 brief
Project 2 brief
Project 3 brief

Submission
Submission sketches and ideas for Exercise Individuals work - Click here.

Submission for Project 1- google links

Feedback from Mr Vinod:

"The presentation is well organised. The data is relatively comprehensive, there are citations throughtout. Conclusions are present and relatively insightful. Evidence of primary research and secondary research is visible. The Big Idea and Strategy is present, overall well researched presentation. "     

Reflection:

From this research of Brand & Product Insight in Project 1, I had gain a knowledge of the 

• Gen Y characteristic and behaviour by using Market Segmentation(Geographic, Demographic, Psychographic and Behaviouristic.

• Get to understand the products insight of Playsafe Condom by making a comparison with other Brand that sold in the market(ONE).

• Analyse the SWOT analysis for Playsafe Condom, so that I can get the clear understanding of their Strength, Weak and opportunity and threat, and based on the analyse and come out an idea and marketing strategy to advertise Playsafe Condom.

With all these analyse research, I had come out an idea and the marketing strategy for the Playsafe Condom, which is they(Playsafe) have to build up an good image and informative in their official website. Beside that, by hosting an event on the topic of health sex would help to increase the appearance in the market and let the people notice about this brand. Next, since Playsafe had won good design mark in 2007, they can host more competition of packaging design to the society, so that it would get more noticeable from the society on the brand itself.

Lastly, with this research on condom ads, my mind had started to change more open-minded and flexible when come to this sensitive topic in Malaysia. Hence, I had get to understand more on different type of condom which already appeared in current market. So, in order to advertise an effective ads especially come across in sensitive topic in Malaysia, the style that use to portray the advertisement have to be more creative and more metaphor compare to those directly bring out the message in the advertisement.

Submission for Project 2 - google links

Feedback from Mr Vinod:

"The presentation are good, just change the printed media-poster to ambience ad(printed on security gate at shop front). Add the conclusion on the social media section."

Reflection:

I had gain a knowledge of the choice of selection media that used to advertise the products. With this, each different media used and strategy planed will cause the advertisement whether it is successfully convey the message out to the audiences in the market. Based on the research that I had done in this Project 2, a mix media  (traditional printed media and social media advertisement) used will be more effective compare to just only with one media used. So in this project, I had decided to use 2 social media advertisement and 1 printed media.

Submission for Project 3 

Media used - Magazine
Size : 440mm(H) * 291mm(W)

Media Used - Facebook newsfeed advertisement post

Size : 700px * 700px

Media used - Side bar advertisement from Facebook

size: 350px(W) * 250px (H)

Overall Specific feedback
This week is the final submission for all our projects, so we submit our A4 clear sheet documentary file to Mr Vinod and he give us feedback on our arrangement of our documentary. With this, Mr Vinod had comment on my arrangement of my document in my A4 clear sheet :

"Labeling and dating was moderately present – some items were wrongly labeled. Presentation of artwork was acceptable. The application of the idea was relatively adequate but lacked critical sense. The logos and packaging were not dicernable in the Ad – the size was way too small. You must be more critical in analysing and detecting the flaws in your artwork. You must increase you eye for detail and improve your aesthetic sensibilities."

Reflection
The reflection that based on the feedback from Mr Vinod, I had gain a knowledge on how to keep my file neatly, clear and details in future. So in future, I will show the project progress in file into it instead of straight just show the final project artwork without progress, and a clear labelling with dates and weeks will be clearly stated in my document. Last but not least, throughout this learning progress of Advertising Principlae & Practice from Mr Vinod, I had learn lots of basic requirement in the field of advertising. Besides that, in order to grab the viewer attention, a strong visual concept idea should be good and strong enough to portray the message of the USP/SMP of the products in advertising area.

ADVERTISING: WEEK 06

Week 6 : 13 February - 15 February 2017

B.Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Lecture

This week, Mr Vinod had taught us about the influence of advertising which include with :-

• socio-cultural
• Economic
• Political
• Ethical factor

In this lecture, it discuss that the culture have its own influencing way to influence the people to accept the norm of the other culture. For an example, the influences of MTV Western dressing style were successfully influenced the Malaysian traditional dressing style after the MTV had launched in market. Besides that, economic factor are also one of the factors too due to the products that we using nowadays are mostly imported from the other country. So, if there is an economy closed down or stopped imported the products that we daily used, the people will have a trouble in surviving. With this factor, we are clearly see that the medium of the advertisement are important that it can affect people through different medium. After the lecture, Mr Vinod also checked for our progression for our project of Playsafe condom ads.

Instruction

Mr Vinod show us on how to file our document in clear sheet by showing it through senior work. And he require us to have module outline, cover page for each section, in-class exercise, brand and product insight, media strategies and final project in our file.

In-class Exercise 

None

Research Progress

Based on previous artwork that shown to Mr Vinod that comment, and I had fix and make some improvement. The images selection that I had chosen for this time are not that explicit compare as before. Here are the list of images that I had chosen and the file are fixed. 

Image 1.0 Artwork progress 1

Image 2.0 Artwork progress 2

Image 3 Artwork progress 3

After Mr Vinod check the artwork in this week, he commented on replacing the name of "visually" to other name, due to "visually" are not that workable in this Playsafe Condom campaign Ads. Next, he also ask me to have a consistency layout in the alignment, by centralise everything. Furthermore, he also ask me to put all artwork in the actual size that I had chosen for my media used such as Facebook Newsfeed Ads post, Magazine and Web banner in Facebook. With all the things that mentioned from Mr Vinod, I started to fix it and show it to him in next class.

On 15 February, I had fix my file according to what Mr Vinod requested. So for Image 3, I decided to place the Playsafe condom ads through magazine with the layout size of  440(H)mm * 291(W)mm, while for Image 2.0, I use it  as sidebar advertisement in Facebook with the size of 350px(W) * 250px(H). And for the last placement of Playsafe Condom Ads which is Image 1.0, I decided to place it through the Facebook post with the size of 700px(W)*700px(H). Beside of deciding which artwork place in different media used, I also centralise the layout arrangement of the artwork by placing the logo at the bottom middle of the artwork. Here are the list of artwork that I had fixed after received the comment from Mr Vinod during last class.

Playsafe Advertisement campaign for magazine.

size : 440(H)mm * 291(W)mm

Playsafe Condom Advertisement Ads for Facebook newsfeed post 
Size : 700px(H) * 700px(W)

Playsafe Condom Advertisement Ads for Facebook sidebar advertisement - web banner
Size : 350px(W) * 250px(H)

ADVERTISING: WEEK 05

Week 5: 6 February - 8 February 2017
B. Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Lecture

None

Instruction

Mr Vinod had brief us with our Final project which is Advertisement Campaign (Part 2).

Final Project & Portfolio 40% The Brief
Advertising Campaign (Part 2): Art Direction
Duration of Assignment
3 Weeks (Briefing on Week 4)
DEADLINE
Week 6 & 7 (8th Feb 2017)
Description
The student now has the task of developing an Advertising Campaign – a total of 3 ads across different/same media – for the Playsafe Condom Brand, and its Air Ultra Thin product. Utilising the insights researched (Project 1), the ideas developed (Exercises), and the determined media strategy (Project 2), execute a well art directed, crafted, creative advertising campaign that maintains the mood, tone and most importantly conveys the ad message (USP/SMP) consistently throughout the different/same media. Create an advertising campaign that is on message, on target and makes a lasting impact visually and emotionally.
In part 2 of the advertising campaign, the focus is on the students ability to translate the creative idea into concepts that are well art directed and crafted ad. campaign, taking into consideration the target audience, media and the socio-cultural factors.
The brand: Playsafe Condoms
The product: Air Ultra Thin (See figure 1.)
SMP/USP: Extremely thin condom for extra sensitivity Target Audience: Gen Y. 

 

Figure 1. Playsafe Condoms: Air Ultra Thin. Packaging of 10, 2 & 1 pieces.
Requirements
The student must document their progress in their eportfolio and the A4 hardcopy portfolio. The final results must be printed out for the A4 hardcopy portfolio, and the Adobe PDF and JPEGs of the final artworks must be uploaded to your eportfolio. Ensure all aspects of your journey in this process is documented – failures, successes, epiphanies, sketches, visual research, etc.
Submission

1. All gathered information (failures, successes, epiphanies, sketches, visual research, etc.) documented chronologically in the A4 Clear Sheet folder. The works must be labelled and dated.
   
2. All gathered information (failures, successes, epiphanies, sketches, visual research, screen grabs, websites, images, etc.) documented chronologically in the eportfolio cummulatively, for the duration of the project.
   
3. A3 print outs of the individual ads from the campaign and simulated print outs of what it would look like in its actual setting.

Objectives

1. To develop students ability to ideate effectively.
   
2. To develop students ability to synthesise knowledge.
   
3. To develop students ability to gain and utilise insight for effective advertising
   
4. To develop students ability to create and execute an effective ad. message.
   
5. To develop students ability to determine a media mix based on analysis. 

Submission for Project 2

Feedback from Mr Vinod:

"The presentation are good, just change the printed media-poster to ambience ad(printed on security gate at shop front). Add the conclusion on the social media section."

Reflection:

I had gain a knowledge of the choice of selection media that used to advertise the products. With this, each different media used and strategy planed will cause the advertisement whether it is successfully convey the message out to the audiences in the market. Based on the research that I had done in this Project 2, a mix media  (traditional printed media and social media advertisement) used will be more effective compare to just only with one media used. So in this project, I had decided to use 2 social media advertisement and 1 printed media.

Book of the weeks

Name of the book : Creative Strategies

Research Progress

This week, I had done some digital sketch based on my concept idea of Dr Propolus. I had chosen a sexy naked guy, and I used a thin line to doodle a sexy girl position on top of the images. The Image below will show the list of rough digital sketch to Mr Vinod.

 

Image 1.0 Artwork progress 1

 

Image 2.0 Artwork progress 2

Image 3.0 Artwork progress 3

Based on all the artwork progress that I had show to Mr vinod, he had commented the first 2 Image which is Image1.0 and Image 2.0 was not a good depiction, and he recommend me to focus on the cropped images of "sexy" bodies and from there, just draw the thin lines on the images such as Image 3.0. Beside that, he also ask me not to use the shading line to shade the images.

After get the feedback from Mr Vinod and I decided to fix my artwork. So, on the next class which is on the 8 February, I had show him another few more artwork progress.

 

Image 4.0 Artwork progress 4

 

Image 5.0 Artwork progress 5

 

Image 6.0 Artwork progress 6

Once Mr Vinod view the Image from 4.0 to 6.0, he also give me feedback based on the all the artwork that shown on the above. He commented that the image wise are too explicit and the thin line are not neat and clear. Besides that, he do ask me to take done the shading part which shown in Image 4.0, due to the shading of the visual doodle get more user attraction compare to the images and the line that shown in Image 4.0 are not thin enough to represent the the USP/SMP from Playsafe Condom Ads. Based on all the feedback that given from Mr Vinod in this week, I had yet to fix all the issues that he had commented.

ADVERTISING: WEEK 04

Week 4 : 23 January-25 January 2017
B.Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Lecture

In this week, Mr Vinod had thought us about the advertising message and the choice of media. These lecture is is cover about 5M's which is :-

• Market
• Money
• Media 
• Mechanic
• Methodology

With this 5M's which had taught and discuss by Mr Vinod during class, we have to base on our understanding from this lecture and using the research data information from Project 2 which is Brand and Product Insight to come up a method and type of media to advertise Playsafe Condom products. There are several media that we can use to advertise the product, which is through social media such as:

• Instagram
• Facebook Page
• Web Banner in Spotify, Youtube, website and etc
• Youtube

Besides that, we also can use the traditional way to advertise the products which in printed media form. For an example, the advertisement can place on top of public transport, Magazine Cover, poster and others more. And so, We had learned about the mix media of digital and old way of media to advertise the products. Through this 5M's, we are required to come up with the solution of where to the ads, which media should use to advertise the ads, how often the ads are going to shown up, how many ads we need to provide for Playsafe Condom ads, and with all this question, we need to analyse and choose which media and the method that will bring up the most effective and less-cost to advertise the products.

Instruction 
None

In Class Exercise

Moreover, Mr Vinod also distribute our in-class exercise in this week and we are require to based on the image below and find out what are the SMP, Creative Idea, Strategy and the target Audience from this ads.

Dairy Champ ads in 2017

Based on my own perspective view, this are the understand that I based on this ads. 

SMP: Makhota Untuk Ais Kacang

Creative Idea: They using the local famous artist to promote this ads based on the characteristic of the outfits that Dato Seri Vida. She like to wear pink and the crown for her daily outfit, and with this unique style, and it slowly turn into her unique signature outfit in Malaysia. The Image below will show the outfit of Datum Seri Vida worn.

Dato Seri Vida

Strategy: Used well known people or artist to merging it with Malaysia well known local food.

Book of the weeks

Name: Advertising Communications & Promotion Management

Research progress

In this week, I had show all my sketches that for Playsafe Condom Ads to Mr Vinod and most of them, he comment that there is lack of thin element until I show one of the sketches and the concept idea to Mr Vinod.

The concept idea that I had used are refer to DR  Propolus. This concept was using an image, and did a a doodle on top of the images. Image below will show the references concept of Dr propopus.

After discuss the concept idea of using Dr propolus, Mr Vinod accept my idea and ask me to start a rough digital sketch and show him for the upcoming following week.

ADVERTISING: WEEK 03

B.Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Week 3 : (16 January 2017 -  18 January 2017)
Lecture

In this week, Mr vinod had teach us about the basic knowledge of advertising in support of marketing and the role of art director. After that, he also taught us by showing an example in the class on showing how to create a mind maps. The Image 5.0 and 6.0 are showing Mr Vinod had shown an example of mind maps in the class. The reason that he show us on how to create a mind maps is he wan us to use mind maps for our coming Project 1. He also said that, with the help of mind maps, it sometimes would give a simple and rough sketches to the designer.

Image 5.0 Mind Maps created from Mr Vinod

Image 6.0 Mind maps created from Mr Vinod

After that, Mr Vinod show us the example of presentation slide that done from senior on the Project 1 as well which he require us to have every sub-chapter must have one conclusion for each stage. Next, we show our 15 sketches to him and have a consultation with him. So, he had comment on sketches after I had show him my sketches. He said that, my sketches does not include the USP(SMP) which is Extremely Thin for Extra Sensitivity and ask me to come out more sketches after the consultation.The sketches are shown at the top of the blog.

Instruction

Mr Vinod also Brief us about our Project 3 for the Media Used and strategies after the lecture.

Project 2 20% The Brief
Advertising Campaign (Part 1): Media Mix (or Strategy)
Duration of Assignment
2 Weeks (Briefing on Week 3)
DEADLINE
Week 4 (25 Jan 2017)
Description
The student now has the task of developing an Advertising Campaign – a total of 3 ads across different/same media – for the Playsafe Condom Brand, and its Air Ultra Thin product. Utilising the insights researched (Project 1) and the ideas developed (Exercises), choose the most effective combination for the target audience (consumer) in context of the local market. The most important, is an idea with legs, and one that resonates with the target audience (consumer).

In part 1 of the advertising campaign, the focus is on developing the media mix, which media will be used, where, and when. A media mix is a “combination of advertising channels employed in meeting the promotional objectives of a marketing plan or campaign”. It is the process of analysing and choosing media for an advertising campaign. The types of media can be different/same.

What are the considerations for choosing the media mix? Arens & Schaefer (2005) suggest the 5Ms: Market, Money, Media, Mechanics and Methodology (Please refer to the PowerPoint presentation on Advertising Message & Media Strategy).

The brand: Playsafe Condoms
The product: Air Ultra Thin (See figure 1.)
SMP/USP: Extremely thin condom for extra sensitivity Target Audience: Gen Y. 

Figure 1. Playsafe Condoms: Air Ultra Thin. Packaging of 10, 2 & 1 pieces.

Requirements
The student must document the above analysis in their eportfolio and A4 hardcopy portfolio. The results of the analysis must be collated and presented in a PowerPoint presentation. This will be uploaded to your eportfolio and printed as thumbnail slides 4 per-page for your A3 clear sheet hardcopy portfolio. The use of visuals, diagrams, charts, time-lines are highly encouraged.
Submission

1. All gathered information (printouts, websites, images, charts, etc.) documented chronologically in the A4 Clear Sheet folder. The works must be labelled and dated.
   
2. All gathered information (screen grabs, websites, images, charts, etc.) documented
   chronologically in the eportfolio cummulatively, for the duration of the project.
   
3. Powerpoint presentation of final analysis and choice of the media mix with relevant
   visuals, diagrams, charts, time-lines included, along the lines of the 5Ms. Printed as a hand outs, 6 slides per page and presented.
   

 

Objectives

1. To develop students ability to synthesise knowledge.
   
2. To develop students ability to gain and utilise insight for effective advertising
   
3. To develop students ability to determine a media mix based on analysis. 
   

Submission for Project 1: Research Analysis-Brand and Product Insight

In week, we have to submit our Research Analysis for Playsafe Brand and product Insight. 

Feedback from Mr Vinod:

"The presentation is well organised. The data is relatively comprehensive, there are citations throughtout. Conclusions are present and relatively insightful. Evidence of primary research and secondary research is visible. The Big Idea and Strategy is present, overall well researched presentation. "     

Reflection:

From this research of Brand & Product Insight in Project 1, I had gain a knowledge of the 

• Gen Y characteristic and behaviour by using Market Segmentation(Geographic, Demographic, Psychographic and Behaviouristic.

• Get to understand the products insight of Playsafe Condom by making a comparison with other Brand that sold in the market(ONE).

• Analyse the SWOT analysis for Playsafe Condom, so that I can get the clear understanding of their Strength, Weak and opportunity and threat, and based on the analyse and come out an idea and marketing strategy to advertise Playsafe Condom.

With all these analyse research, I had come out an idea and the marketing strategy for the Playsafe Condom, which is they(Playsafe) have to build up an good image and informative in their official website. Beside that, by hosting an event on the topic of health sex would help to increase the appearance in the market and let the people notice about this brand. Next, since Playsafe had won good design mark in 2007, they can host more competition of packaging design to the society, so that it would get more noticeable from the society on the brand itself. 

Lastly, with this research on condom ads, my mind had started to change more open-minded and flexible when come to this sensitive topic in Malaysia. Hence, I had get to understand more on different type of condom which already appeared in current market. So, in order to advertise an effective ads especially come across in sensitive topic in Malaysia, the style that use to portray the advertisement have to be more creative and more metaphor compare to those directly bring out the message in the advertisement.

In class Exercise

None

Book of the Weeks

Name : Kleppner's Advertising Procedure

ADVERTISING: WEEK 02

B.Interactive Multimedia Design Short Semester
Advertising Principle & Practice
Chew Von Pei (0322900)

Week 2 : (9 January 2017 - 11 January 2017)
Lecture
Mr Vinod also give us a lecture of advertisement and marketing, Decoding and how to create an effective and creative advertisement for a specific target audience. Beside that, we also get to identify what are the differences of twisted visual and twisted headline for an advertisement. After that, Mr Vinod brief us again for our Project 2 which is researching and analysis the Brand and Products insight for Playsafe Condom.

Instruction
Project 1 Individuals work (15%)

The Brief
Insight. (PlaySafe Condoms)
Duration of Assignment
2 Weeks (Briefing on Week 1)
DEADLINE
Week 3 (18th Jan 2017)
DescriptionThe student has the task of researching and analysing the brand/product: Playsafe Condoms for the purpose of developing “insight” that would be used to develop creative and effective advertising message.
The brand: Playsafe Condoms
The product: Air Ultra Thin (See figure 1.)
SMP/USP: Extremely thin condom for extra sensitivity Target Audience: Gen Y.
Figure 1. Playsafe: Air Ultra Thin, 10, 2 & 1 pieces of condom packaging.
Students will need to gain “insight” into; the brand & product using SWOT analysis; the target audience using market segmentation; and the competition by identifying their USP/SMPs and through the analysis of their respective advertising.
There are two types of research approaches that you will use inadvertently: 1) Primary research and 2) Secondary research. Primary research entails you physically handling the product or visiting the manufacturing plant or talking to a sales person or visiting the retail outlets (Point of Purchase/POP), etc. Secondary research entails data gathering from, websites, magazines, journals, health magazines, etc. You will approach this by looking into the 3 areas mentioned below:
1. Brand & Product insight
To do the above you will need view the links below:

• What is SWOT analysis? 
  http://articles.bplans.com/how-to-perform-swot-analysis/ 
• What does the end result of a SWOT analysis look like? http://www.mbaskool.com/brandguide/fmcg/2372-durex.html 
• P.O.P.: Buy the product, visit the retail outlets where the product is sold (7/11, Pharmacies, etc.), Speak to the sales persons, Contact/visit OCR Resources Berhad (formerly known as Takaso) http://takaso.com.my/v2/ speak to the marketing representative, (narrow the scope to advertising and marketing material for Malaysia only). 

2. Target Audience insight

• Segmentation for Gen Y: Behaviouristic, Geographic, Demographic & Psychographic 
• Who are they? What do they look like? What motivates them? What are their beliefs? 
• Empathy: What they say? What they do? What they feel? What they think? 
  Its good to know what people always do (Behaviour), that’s knowledge. But its even more important to know why they do the things they do (Motivation), that’s insight. If you know their motivation you can predict their actions, that’s foresight. If you can predict their actions you can take advantage of the outcome, that’s power. 
  Always try to seek and understand the, bigger picture and the deeper motives. 
  Resource: 
  http://www.netmba.com/marketing/market/segmentation/ http://study.com/academy/lesson/generation-y-definition-characteristics-personality-traits.html http://www.generationy.com/about-generation-y-in-the-workforce/characteristics/ https://www.youtube.com/watch?v=JEDXSZBeYQ8 
  3. Competitors (Malaysia Only) 

• Who are the competitors? (SWOT analysis) 
• How and where do they advertise? 
• What is advertising strategy? (USP/SMP) 
• What do their Ads look like? 
• What is the difference in the product? 
• Where is it sold? 
  Requirements 
  The student must document the above research and analysis in their eportfolio and A4 hardcopy portfolio. The results of the research must be collated, analysed and presented in a PowerPoint presentation. This will be uploaded to your eportfolio and printed as thumbnail slides 4 per-page for your A3 clear sheet hardcopy portfolio. 
  Submission 

1. All gathered information (printouts, websites, images, charts, etc.) documented chronologically in the A4 Clear Sheet folder. The works must be labelled and dated. 
2. All gathered information (screen grabs, websites, images, charts, etc.) documented 
   chronologically in the eportfolio cummulatively, for the duration of the project. 
3. Powerpoint presentation of final analysis: Brand/Product, Target Audience and 
   Competitor. Printed as a handout, 6 slides per page. 

Objectives
1. To develop students ability to gain and utilise insight for effective advertising 

In Class exercise

On 9th january, Mr Vinod had distribute us an in class exercise for us to do. The task was require us to come up with a slew of headline tat will work with the Image 1.0 below and we are require to create a quarter Web Ad in 230px.

Image 1.0 

We had been assigned in a group and come up with a new headline based on the Image 1.0. Hence, we had come out with new headline among in our group members which is Digital-ly united which show in Image 2.0 and 3.0 as our new headline for Digi.

Image 2.0

Image 3.0

 next class which is on 11th January, Mr Vinod also assign us into group and give us a task to do in class which asking us to come out 3 different advertisement campaign and identify each of their advertisement strategy, USP(SMP), Preposition and  what are the element that they used for their advertisement. And so, we had come out 3 advertisement campaign which is The Orea Eclipse, Ikea Advertisement and Innocence in Danger advertisement. The list below will show each advertisement that we had found with listed what are their strategy used, USP(SMP), Preposition and element that they used in their advertisement.

1. The Oreo Eclipse

Preposition : #OreoEclipse

Idea : Using the biscuit of oreo as the moon blocking the sun. And in some advertisement, they use the cream part of the oreo as the sun.

Strategy: Full page of the translucent image of the biscuit over the cover of UK's most read newspaper, The sun. Beside that, they also create the real time eclipse on digital billboards across the country.

Element: Creating their own eclipse in conjugation of the celestial event.

2. The Ikea Advertisement

Preposition: It's that affordable.

Idea :  Using the small things that we use it everyday object to make up the furniture and in conjugation of the prices of the object with the furniture.

Strategy :  Potray the message of the furniture prices with the numbers of small and less expensive object that we daily used in our life.

Element :  Using the cost of the object (small object that we used it daily)

3. Innocent in Danger Advertisement

Preposition : Parental Supervision

Ideas : do your children really know who like their status in social media?

Strategy : To induce the fear to parents, the raise of children being too open status on social media.

Element : Using  perverted unknown people and using the title question to be anonymous.

After this in class research was done, Mr vinod also give us another in class exercise after we have learn about the about marketing being the action or business of promoting and selling, while advertising is the art of communication and persuasion. Then he posted up a video which went viral recently -  it shows a Volkswagen Polo ramming a Malaysian Police car from the back and then speeding off. The incident was recorded by a dashboard camera and was uploaded onto YouTube which then went viral on social media. Viral marketing/advertising (sometimes) uses a pre-existing social phenomenon (like this incident) to advance a service or a product by leveraging on its popularity.

And so based on the video above, we are require to come an advertisement based on the video shown above. and we had come out of 3 ideas of advertisement with different preposition which shown in Image 4.0.

Image 4.0 Volkswagen Polo advertisement

After we done with this, and we show to Mr vinod. He had commented that there is no metaphor in this advertisement, and it look like a straightforward advertisement. Beside that, he also ask us to improve our advertisement that use metaphor to design an advertisement.

Book of the Weeks

Name : Advertising & Integrated Brand Promotion